Revenue Management Strategies
What Is Revenue Management?
Revenue management is the collaboration of all sales and marketing entities working towards customer development and top-line growth. A thriving sales organization requires everyone to be open to new strategies, re-examine how they deliver value to customers, and be determined to grow revenues. Sellers and managers on a common path of self-improvement based on sound sales strategies lead to better chances for success.
In support of sales improvement, our complimentary "Sales Success Library" offers articles and podcasts to stimulate positive change based on a shared vision for value and revenue growth goals. Listen to frontline sales, and management leaders share their strategies with you in our featured podcasts section.
A Yield Management Crossroad
Is it time to take a fresh look at your yield management practices?
The balance between price and value remains a critical intersection of sales success and customer acquisition. For an example of my approach to managing rate discussions between sellers and clients, listen to my guest appearance on the BSM Network "Seller to Seller" podcast.
My expertise in yield management is based on 35 years of experience using specific strategies to improve revenues. Whatever tools you use to price for yield are only as effective as their utility in daily sales activity. A "Yield Management Sales Review" will identify areas for improvement in revenue growth, possible training gaps, and strategic steps you can implement with your sales teams.
Cumulus Media - Dallas
Dan stated, “I cannot begin to thank Alec Drake enough for his huge contributions over the last 15 years to our organization”. “He has been an incredible leader – especially through the COVID pandemic. Keeping Cumulus Dallas as the company’s top revenue market has always been our goal, and Alec pushed the limits every day to ensure we kept that position. Thank you, Alec, from our entire team.”
Dan Bennett, Regional Vice President for Cumulus Media in Dallas and Houston as reported in "Inside Radio" on August 17th, 2021
A Radio Wayne Awards Finalist in Radio Ink Magazine
Deborah Parenti, Publisher of Radio Ink stated, “The talent and dedication represented by these Radio Wayne finalists are qualities in which the radio industry can take great pride. Every one of them demonstrates professional excellence and deserves our admiration and respect for making radio an important product mover that touches the lives and livelihoods of communities and businesses across the country,”
Alec Drake was recognized in 2016, 2017, and 2018.
Maxagrid International Inc.
Jim Tiller stated, “Alec has always been a tremendous asset to our business. From the early days of 1987 as a Maxagrid client, joining the company in 1995 as our VP of Sales and subsequently, overseeing operations as our General Manager, we have shared many successes working with Radio and TV clients around the world.”
Jim Tiller, Co-Founder, and President of Maxagrid International Inc., a broadcast yield and revenue management consulting company for over 20 years. May 2003
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At Drake Media Group, we’d love to hear your suggestions and ideas. We promote and believe in "Kaizen" or constant improvement. There is always room for incremental steps to add value for our subscribers and site visitors.