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Every Road Leads Somewhere. 
Are You On The Road To Sales Success?

 

The Road To Sales Success

Jim Tiller, an early mentor said, "Change Permits The Opportunity for Growth."


Today, the road to sales success and any growth opportunity through change requires four key ingredients:


* An outside-in sales marketing strategy focused on customers first.


* A thriving sales organization that navigates changing product values and reinforces client relationships.

* A quality product filling a differentiated need that provides a positive experience.

* The monetization of effort to serve all stakeholders in the process.

 
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Yield and Revenue Management

The Bridge to Sales Success

 

Revenue Management

Drake Media Group defines revenue management as the collaboration of all sales and marketing entities working towards customer development and top-line growth. We believe yield management practices inside the sales organization create the best framework for optimal revenue outcomes. 

A thriving sales organization requires everyone to be open to new strategies, re-examine how they deliver value to customers, and be determined to grow revenues. Sellers and managers on a common path of self-improvement, based on sound sales strategies, lead to better chances for success.

In support of sales growth, our complimentary "Sales Success Library" offers articles to stimulate positive change based on a shared vision for product value and revenue growth. 


The highlighted podcasts in our library feature radio sales and management leaders who share their strategies for everyone in radio and television sales. 

No One Has All The Answers - Are you ready to ask for help? You may be unsure which direction is best to improve sales performance. What is holding you back can be below the surface and needs an outside perspective. Asking for feedback is an essential first step toward progress, let’s take a step forward together. 


All requests for more information or to schedule a meeting are treated as confidential and follow our privacy policy.

Yield Management

It's time to take a fresh look at your yield and best practices. The balance between price and value remains a critical intersection of sales success and customer acquisition. 


Listen to our guest appearance on the "Seller to Seller" podcast as one example of my approach to managing rate discussions between sellers and clients.

Our expertise in yield management is based on 30 years of experience in the field, using tools and strategies to improve revenues. Our "yield management audit" can identify areas for improvement in revenue growth, training gaps, and strategic steps to implement a successful program. 


All requests to schedule an audit are treated as confidential and follow our privacy policy.

Business People Applauding

"A good reputation is more valuable than money."

Publilius Syrus

Roman - Writer 85 BC - 43 BC

 

Cumulus Media - Dallas

Dan stated, “I cannot begin to thank Alec Drake enough for his huge contributions over the last 15 years to our organization”. “He has been an incredible leader – especially through the COVID pandemic. Keeping Cumulus Dallas as the company’s top revenue market has always been our goal, and Alec pushed the limits every day to ensure we kept that position. Thank you, Alec, from our entire team.”

Dan Bennett, Regional Vice President for Cumulus Media in Dallas and Houston as reported in "Inside Radio" on August 17th, 2021 

A Radio Wayne Awards Finalist in Radio Ink Magazine

Deborah Parenti, Publisher of Radio Ink stated, “The talent and dedication represented by these Radio Wayne finalists are qualities in which the radio industry can take great pride. Every one of them demonstrates professional excellence and deserves our admiration and respect for making radio an important product mover that touches the lives and livelihoods of communities and businesses across the country,”


Alec Drake was recognized in 2016, 2017, and 2018.

Maxagrid International Inc.

Jim Tiller stated, “Alec has always been a tremendous asset to our business. From the early days of 1987 as a Maxagrid client, joining the company in 1995 as our VP of Sales and subsequently, overseeing operations as our General Manager, we have shared many successes working with Radio and TV clients around the world.”


Jim Tiller, Co-Founder, and President of Maxagrid International Inc., a broadcast yield and revenue management consulting company for over 20 years. May 2003

Contact

I appreciate your interest in our services.


Please submit your feedback, a question, or a request for an initial revenue management discovery meeting.


At Drake Media Group, LLC, our focus is sales operations, team and individual coaching, yield and revenue management, event sponsorship, and sales content creation and marketing.


We normally respond within 24 hours. All inquiries for services are confidential, and agreements are market-exclusive.

Thank You,

Alec Drake 

President, Drake Media Group

All Information submitted is confidential. Drake Media Group will only use to provide services.