Announcement: The "Selling Radio on Main Street" Podcast September 30th
Updated: Jan 19
Loyd Ford and Alec Drake are excited to announce our next quarterly sales podcast production planned for September 29th!
There is a twist for this next podcast as we move from a management view to hearing highly experienced marketing specialists share their strategies for success in working with clients with complex media choices.
Our special roundtable guests for this show are Senior Marketing Executives Carlene Swensson from Cumulus Media Dallas and Jim Faires from Audacy in Greensboro, N.C.
We will hear firsthand from our front-line experts how they have adapted and remained successful in a more complex sales environment, their strategies to retain customers, how they continue to expand a tool kit of solutions, and their plans for 2023.
Watch for the podcast release in our "Sales Success Library" on September 30th.
Previous podcasts from RainmakerPathway.com and Drake Media Group
co-hosted by Loyd Ford and Alec Drake:
Show Me The Money! - July 7th 2022 - Listen to PODCAST
Hear two tremendous leaders as guests, Becky Domyan, SVP/ Market Manager at Audacy in St. Louis, and Donna Baker, Regional VP for Cumulus in Kansas City, discuss how they successfully drive vibrant media organizations to peak performance in highly competitive environments.
Get Higher Sales In A Crowded Market! - April 14th, 2022 - Listen to PODCAST
David Doetsch President of Midwest Family, and Brian Maloney, VP of Captial Broadcasting, on the roundtable. You will absolutely hear in this podcast practical ideas to move your sales higher like Leverage 7 Demand Factors, Getting More Than Your Share of Political Dollars, Filling your Summer Months With NTR, Building a Stronger Local Business Base to Counter Rating Swings, and Activating the 5 C's of Sales.
Lift Off: Plan Your Bigger Revenue Year! - January 13th, 2022 - Listen to PODCAST
Chuck Wood - VP/GM of Delta Media Corp., a multi-media media company comprised of seven television and nine radio stations in Broussard, Louisiana -->.
Scott Howard - General Sales Manager at WOWO Radio/Federated Media, Ft. Wayne, Indiana. Insights from Chuck Wood and Scott Howard came together for a robust sales event and offered practical advice to gear up your sales in 2022.
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About The Author:
Alec Drake openly shares revenue management strategies and sales improvement ideas in the "Sales Success Library" at Alecdrake.com. He is a regular contributor to Radio Ink Magazine, where he leverages four decades of experience to write about sales and management. Alec is the founder of The Radio Invigoration Project (T.R.I.P.), a support initiative for local radio sales and promotion staff.
Drake Media Group, LLC retains exclusive rights to any original content in articles written by Alec Drake or published on any third-party platforms and featured in any podcast.