Podcast: "A Race To Revenues" - 9/15/2022
Updated: Jan 19
It's now available! Listen and hear how radio sales experts drive revenues for network and local sales strategies tied to NASCAR racing broadcasts and working with local tracks in the market.
Bob Quick, Senior Manager, Radio Partnerships at Motor Racing Network, co-hosts with Loyd Ford of RainmakerPathway.com on this "Special" sales podcast focused on NASCAR sponsorship for radio station network affiliates local track partners.
Ed Knight, a 53-year affiliate of MRN on WECO-FM 101.3 located in Wartburg, TN, is a valued guest sharing his insights as a top revenue producer using NASCAR racing coverage.
Alec Drake shares his experience in the Dallas Ft. Worth market working with Texas Motor Speedway to promote their race schedules in North Texas.
Previous podcasts from "The Encouragers," The Radio Rally, and Drake Media Group co-hosted by Alec Drake and Loyd Ford:
Show Me The Money! - July 7th 2022 - Listen to PODCAST
Hear two tremendous leaders as guests, Becky Domyan, SVP/ Market Manager at Audacy in St. Louis, and Donna Baker, Regional VP for Cumulus in Kansas City discuss how they successfully drive vibrant media organizations to peak performance in highly competitive environments.
Get Higher Sales In A Crowded Market! - April 14th, 2022 - Listen to PODCAST
David Doetsch, President of Midwest Family, and Brian Maloney, VP Captial Broadcasting, on the roundtable. You will hear in this podcast practical ideas to move your sales higher like Leverage 7 Demand Factors, Getting More Than Your Share of Political Dollars, Filling your Summer Months With NTR, Building a Stronger Local Business Base to Counter Rating Swings, and Activating the 5 C's of Sales.
Lift Off: Plan Your Bigger Revenue Year! - January 13th, 2022 - Listen to PODCAST
Chuck Wood - VP/GM of Delta Media Corp., a multi-media media company comprised of seven television and nine radio stations in Broussard, Louisiana --> Scott Howard - General Sales Manager at WOWO Radio/Federated Media, Ft. Wayne, Indiana. Insights from Chuck Wood and Scott Howard came together for a robust sales event and offered practical advice to gear up your sales in 2022.
Thank you for reading this article, and please pass it along to your colleagues.
Sign up for a complimentary library pass and receive my monthly "VIP Edition" newsletter.
About The Author:
Alec Drake openly shares revenue management strategies and sales improvement ideas in the "Sales Success Library" at Alecdrake.com. He is a regular contributor to Radio Ink Magazine, where he leverages four decades of experience to write about sales and management. Alec is the founder of The Radio Invigoration Project (T.R.I.P.), a support initiative for local radio sales and promotion staff.
Drake Media Group, LLC retains exclusive rights to any original content in articles written by Alec Drake or published on any third-party platforms and featured in any podcast.