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  • Writer's pictureAlec Drake

Podcast: "Selling on Main Street" 9/29/2022

Updated: Jan 19

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A podcast for the salesperson in all of us. Lessons for Q4 and 2023 planning abound in this special salute to selling on Main St. in the trenches and building relationships with business owners and key decision-makers. Listen for great content for your next sales meeting.

Loyd Ford of and Alec Drake co-host and share insights from special roundtable guests Senior Marketing Executives Carlene Swensson from Cumulus Media Dallas and Jim Faires from Audacy in Greensboro, N.C.

Listen to the PODCAST "The Encouragers - Radio Rally" series with a unique twist, "Selling on Main Street".

In this episode, we focus on front-line experts and how they have adapted and remained successful in a more complex sales environment, their strategies to retain customers, how they continue to expand a tool kit of solutions, and their revenue growth plans for 2023

Previous podcasts from and Drake Media Group

co-hosted by Loyd Ford and Alec Drake:

Show Me The Money! - July 7th 2022 - Listen to PODCAST

Hear two tremendous leaders as guests, Becky Domyan, SVP/ Market Manager at Audacy in St. Louis, and Donna Baker, Regional VP for Cumulus in Kansas City, discuss how they successfully drive vibrant media organizations to peak performance in highly competitive environments.

Get Higher Sales In A Crowded Market! - April 14th, 2022 - Listen to PODCAST

David Doetsch President of Midwest Family, and Brian Maloney, VP of Captial Broadcasting, on the roundtable. You will absolutely hear in this podcast practical ideas to move your sales higher like Leverage 7 Demand Factors, Getting More Than Your Share of Political Dollars, Filling your Summer Months With NTR, Building a Stronger Local Business Base to Counter Rating Swings, and Activating the 5 C's of Sales.

Lift Off: Plan Your Bigger Revenue Year! - January 13th, 2022 - Listen to PODCAST

Chuck Wood - VP/GM of Delta Media Corp., a multi-media media company comprised of seven television and nine radio stations in Broussard, Louisiana -->.

Scott Howard - General Sales Manager at WOWO Radio/Federated Media, Ft. Wayne, Indiana. Insights from Chuck Wood and Scott Howard came together for a robust sales event and offered practical advice to gear up your sales in 2022.

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About The Author:

Alec Drake openly shares revenue management strategies and sales improvement ideas in the "Sales Success Library" at He is a regular contributor to Radio Ink Magazine, where he leverages four decades of experience to write about sales and management. Alec is the founder of The Radio Invigoration Project (T.R.I.P.), a support initiative for local radio sales and promotion staff.

Drake Media Group, LLC retains exclusive rights to any original content in articles written by Alec Drake or published on any third-party platforms and featured in any podcast.

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