Seller-2-Seller Podcast on Format Competition - 10/3/2022
Jeff Caves and The Barrett Sports Media Podcast Network invited me to return for another episode of "Seller 2 Seller". As the former GSM and DOS of The Ticket for twelve years, I talked about the sales challenges of a new format competitor entering the market and strategies to protect your revenues. What do you do if you are the number one station in the format, and what about if you are second in the format? What is the new station up against when there are two sports/guy talk formats on the air? These questions are packed into twenty-two minutes of robust conversation.
Thanks again, Jeff, for the invitation and the chance to share my insights on competitive strategies.
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About Alec Drake:
As President of Drake Media Group, a content creation and sales consulting company, Alec is on a mission to share his unique perspective on best practices to enhance sales performance and drive revenue. The company offers a range of consulting expertise, including sales operations, team and individual coaching, yield and revenue management strategies, event sponsorship formats, and sales marketing.
Drake Media Group, LLC retains exclusive rights to the original content in all articles written by Alec Drake, contained in any podcast appearances, or articles published on third-party platforms.