Seller-2-Seller Podcast on Format Competition - 10/3/2022
Updated: Jan 19
Jeff Caves and The Barrett Sports Media Podcast Network invited me to return for another episode of "Seller 2 Seller". As the former GSM and DOS of The Ticket for twelve years, I talked about the sales challenges of a new format competitor entering the market and strategies to protect your revenues. What do you do if you are the number one station in the format, and what about if you are second in the format? What is the new station up against when there are two sports/guy talk formats on the air? These questions are packed into twenty-two minutes of robust conversation.
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About The Author:
Alec Drake openly shares revenue management strategies and sales improvement ideas in the "Sales Success Library" at Alecdrake.com. He is a regular contributor to Radio Ink Magazine, where he leverages four decades of experience to write about sales and management. Alec is the founder of The Radio Invigoration Project (T.R.I.P.), a support initiative for local radio sales and promotion staff.
Drake Media Group, LLC retains exclusive rights to any original content in articles written by Alec Drake or published on any third-party platforms and featured in any podcast.